Investing in Donde, an AI-powered product discovery platform, was a promising opportunity for several reasons. Its innovative technology, using AI algorithms to deliver personalized product recommendations, made it easier for users to find what they need, increasing customer satisfaction and sales for retailers. Donde's partnerships with leading retailers and brands demonstrated its potential to attract high-value customers. The growing e-commerce market's demand for solutions that improve the online shopping experience made Donde a valuable solution for retailers. Its experienced management team and SaaS business model, offering a predictable and scalable revenue stream, allowed the company to grow rapidly while maintaining a strong financial position.