We invest our own capital in every one of our funds alongside our LPs, creating a greater alignment of interests between our companies, LPs, and the fund. Our Family Fund roots are integral to every investment decision we make, and we run the firm with deep attention and a strong emphasis on growing a strong, immersive, accountable ecosystem of entrepreneurs, talent, investors, and multinational corporations.

We keep a balanced portfolio across stages, geographies and verticals, investing Pre-Seed to Series-B across Israel, the US, Europe and Latam in a wide range of software-centric verticals primarily SaaS, FinTech, InsureTech, PropTech, RetailTech, SMBtech and category-defining ventures.nvestment Strategy

Our selected LPs and co-investors include global families, corporate funds, partners of the world’s leading VCs and unicorn founders. With a focus on identifying, backing and growing extraordinary founders, we are supporting our companies with our selective professional network to achieve their goals and drive innovation globally.

Sarona Partners has an edge in discovering early traction startups, grace to our first-hand deal flow from co-investors, LPs, portfolio companies, founders' community and global presence. We often invest in bootstrapped, stealth and angel-backed ventures along with trusted co-investment partners.